If you are a soul trader, a freelancer working for yourself, then thinking of yourself as a ‘brand’ is a tricky proposition. You may think you don’t need a ‘brand’, you may think you are too small for proper branding, but, in reality, YOU are you brand. You don’t need to be Apple or Microsoft, […]
There is a bit of a buzz around video marketing at the moment. Everything seems to be leaning in that direction. Social media like Facebook and Instagram has doubled down on video in the last few years. Mark Zuckerberg, the founder of Facebook has even said he sees video as a ‘Megatrend, almost as big […]
Video Video Video. Are you fed up of people talking about how video is the future and if you aren’t doing video you are doing your marketing wrong? If you are, probably stop reading now and have a cup of tea, because… if you’re not doing video, you’re doing marketing wrong! Vide-oh Yeah! I kid, […]
I’ve written a lot about how much design costs and why you should be willing to pay a professional to do your design. However, this does not mean that a little bit of thought could save you some money. I am talking about evergreen content. What’s that I hear you say, well… Evergreen content is […]
Branding is a tricky beast. It is something we all know that companies need to do, but many people can’t really be bothered with. It’s a whole heap of stuff you don’t want to deal with when you are starting up your company. You have so much other stuff to do; taxes, insurance, sorting stock, […]
If you are running a company, you need a website. That is often the first thing you will be told when you are starting out, and it’s absolutely true. But your website will be next to useless if looks like rubbish. The key is good photography. Visiting a website is like viewing a house, you […]
Hiring a designer can be expensive. That’s a truth universally acknowledged. You aren’t paying for the time it takes them to layout that flyer or design your new site. You are paying for the years of experience that they have up their sleeve. This is why they can do it quickly and more professionally, where […]
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