There is a bit of a buzz around video marketing at the moment. Everything seems to be leaning in that direction. Social media like Facebook and Instagram has doubled down on video in the last few years. Mark Zuckerberg, the founder of Facebook has even said he sees video as a ‘Megatrend, almost as big a mobile’. And that guy knows what he is talking about, he is the 3rd richest person in the world, so he must be doing something right.
It can be hard to get your head around the idea of video thoug. For many of us video is equated with TV and film, something that other people make and that we simply consume. With the advent of the internet, YouTube and Smart Phones, video is something that is consumed anywhere and everywhere by everyone and made by anyone. In 2017 85% of the UK population owned a smartphone. That means that 8 out of 10 people are walking around with a camera in their pocket.
A smartphone is all you need to get started with making your own video content. If you did ever want to step up your game then buying an entry- or mid- level DSLR is a relatively cheap investment starting at about £250, but if you already have a smartphone that is the place to start. The beauty of the smart phone is that not only can you use it to film the video, you can also use it to edit it, and get it out there for people to see. There are plenty of video editing apps available, and most Apple and Android phone ship with simple video editors preinstalled. If you have a tablet you can quickly and easily transfer the video across if you need more room to play. And once its finished its child’s play to upload it Youtube.
You are never going to be the next Spielberg using your phone, but it’s a good place to start. But let’s face it you aren’t doing this because you love making videos, you are doing it to create engaging content to attract clients. That’s why the best way to up your game is to find yourself a good reliable local Videographer who can make you look like a superstar in your next video. A good videographer with brings the top-level professional polish to your video with high-end gear, knowledge of what works, lighting rigs to make things pop, audio equipment to prevent you sounding like you are under a bridge and most important someone to collaborate with.
Why should I make video content?
That’s the question. Why? So Mark Zuckerberg thinks its cool and the next big thing, so what?
There are so many reasons, but chief among them is that people watch videos. People are reading less and less (please don’t stop reading this!) especially when it comes to social media. Long form articles, like blogs, have made a bit of a comeback in the last few years but people tend to skip over social media that is just words. Images help with engagement on social, but what really gets people attention is video. According to HubSpot, 90% of consumers (which let’s face it is means 90% of everyone really) say video is helpful in their choices on whether to buy a product. That’s pretty conclusive evidence for why video works for businesses.
Learning The Ropes
A well made and informative video makes your company look professional, gets a message across quickly and concisely, adds to your brand voice and most importantly helps sell your service or product.
If a picture speaks a thousand words, extrapolate that out to video, moving images, coupled with audio tells a story in the most effective way. And it can be used for so many things. Product intro and company message videos are the obvious first step, but what about instructional videos on how to use and maintain your product? Tutorials on using relevant software? Vlogs about how your product is made? Reports for trade events? The possibilities are pretty vast.
And there are so many places to host different types of video content. You tube is the go to of course, and a great place to use as a central depository for you formal videos, but quickly shot and edited ‘on the fly’ content lives well on Facebook or Instagram stories, or the new Instagram TV is a good place to build a video channel of your curated content. Social media also offers the opportunity to host live video, stream from your phone to the world. These are great for promoting workshops or events by show people what they are missing out on live, or for hosting Q&As, to help cement your place as an industry expert.
Another thing that’s great about video is that have it on your website boost SEO performance making it easier for people to find you. There is some debate about the details of this but it essential show the search engines that the content on the site is of a good quality and therefore worth promoting.
The bottom line is, with minimal effort, you can get cracking with your own video content. It has never been easier to either hire someone or start creating yourself.
If you want to find out more about how to shoot and edit video on your phone, take a look at this blog, or look I regularly run workshops in York That cover the basics, The next one is on February 11th 2019.
I’m Alex Dyett
I am a freelance Graphic Designer and Photographer, and Flickering Light Studio is my company. I live in York, UK, with my wife and daughter.
Hopefully, this blog post has given you some inspiration to go out and tell your businesses story with great design and eye-catching images. Take a look at the other blog posts to get some more ideas, and if there is anything that you feel I could help you with, please feel free to contact me, and I will be happy to work on a project with you.