Flickering Light Studio Blog

My blog features advice on branding, design, video, and photography to help your business tell big stories.

23rd October 2020

Finding a Silver Linings – Originally Published in ‘Acomb Alive’ Nov 2020

This article was originally published in the November edition of the Acomb Alive traders magazine. Acomb Alive is a bi-monthly magazine for the traders and community in the Acomb area of York, where I live and have my studio. I have been contributing to it for the past year.

3rd September 2020

How Business Has Adapted Over Lockdown

FlickeringLight Branding, Business, Marketing 0

There is an old Chinese proverb that goes a little something like this: ‘When the winds of change blow, some people build walls and others build windmills.’ I know, I know, I sound very wise (and more than a little pretentious). However, the point is apt to the current situation. At the moment in […]

1st September 2020

The FedEx Fiasco or Learn How Not To Treat Customers From Big Businesses

FlickeringLight Business, Freelancing 0

Rant Warning! Recently I made a pretty big purchase. I bought a new piece of equipment for my business that is probably the single biggest purchase I have ever made outside of a car or a house. In case you curious, what I bought was a laser cutter, that allows me to cut and engrave […]

17th August 2020

Doing Business Locally

FlickeringLight Branding, Business, Design 0

Something that I wanted to focus on when I started out in my own business was to help support businesses in my local community, York and Yorkshire as a whole. For the most part, my clients have fallen into these areas, with a few odd jobs reaching out to further afield. On top of that […]

11th August 2020

The Risks Of An Outdated Website

FlickeringLight Business, Websites 0

I’ve seen it, its the future! The internet has been around for a while now. We are all pretty used to using it on a daily basis for everything from shopping to communicating and organising our lives. Even our fridges and ovens have wifi connections (for some reason) So, ‘the net’ as we used to […]

26th May 2020

Covid-19 Part 4 – Looking Good On Webcam

FlickeringLight Business, Freelancing, Photography, Social Media, Video, Websites 0

It has been said before that war is often the driving force for technological innovation, and if the battle against the Coronavirus is going to improve anything (aside from, ya know medicine), its remote video communications. All of a sudden we have all been thrown into the limelight online. Every meeting is now taking place […]

1st May 2020

Covid-19 Part 3 – Feel the learn – Use your lockdown time to expand your skillset.

FlickeringLight Business, Freelancing 0

A Lot of people seem to be operating in a sort of holding pattern at the moment, waiting for the current crisis to blow over so they can get back to work and back to normal life. It seems to me that this is the time to be preparing for when life gets back to […]

3rd April 2020

Covid-19 Part 2 – How To Keep Sane When Working From Home

FlickeringLight Business, Freelancing 0

There have been a couple of memes floating around saying something to the effect that we all work from home now. While not strictly true, the rules around the coronavirus and social distancing that are in force for over a quarter of the world’s population at the moment certainly mean that at this moment, more […]

27th March 2020

Covid-19 Part 1 – Keep On Keeping On – Making It Through The Coronavirus Crisis

FlickeringLight Business, Freelancing, Marketing, Social Media 0

This is Part 1 of a 3 part series of posts on coping with the Covid-19 crisis. Click here for Part 2 – How to stay sane when working from home Part 3 – ‘How to hit the ground running once all this is over’ coming soon I don’t know about you but I am […]

10th March 2020

Quality Over Quantity On Social Media

FlickeringLight Marketing, Social Media 0

Marketing has changed in the last 15 years. It used to be that you would have to define a demographic by what tv they watched, what radio station they listened to, what paper they read. Now we can now target audiences directly via social media, as everything is known about everyone, so adverts can be […]