New Look & Feel Emails
I was bought into LNER to help implement their new ‘Look and Feel’ into their transactional and customer information email library.
2020 saw LNER adopt a new look and feel across their entire output, and email was an area that needs particular attention. I was tasked with updating over 30 email templates that would be sent out to customers to keep them informed of their journey the current state of the service.
These emails included account set-up, booking a ticket, confirming journey, request for surveys, onboard wifi information service updates and more.